Kim Dao is an Australian famous youtuber and blogger, she haves over 340K subscribers on her YouTube channel. Kim Dao does videos about traveling, tutorials, beauty, “vlogs” and hauls.
Kim Dao is very into skin care routines and treatments, that’s why in this particular video she talks about the process she had when she went to a professional dermatologist to seek a treatment for her skin. She went to an office in Gangnam, Korea named “Beautique Korea”. Before starting any treatment, the professionals had to evaluate the type of skin she has to decide on what treatment she should take. They told Kim that her skin was dry, and she should have the “Platelet-Rich Plasma” (PRP) treatment. The treatment uses your own blood which is injected back to the face to improve the moisture and skin texture. Learn more: http://www.kimdaoblog.com/search/label/makeup
At the start of the treatment, they cleansed her face gently. After that, they used a professional device to remove the dead skin and then applied a numbing cream on her face. Kim Dao had to wait 30 minutes for the numbing cream to set in, while waiting she had a sample of her blood to use for her PRP procedure. She had removed the numbing cream and got started with the procedure with a device who had tiny needles to pull her skin to create space and add hyaluronic acid to her skin. That will help to keep her skin hydrated. Afterwards, they finished with a facial leaving Kim Dao’s skin beautiful. Learn more: http://www.kimdaoblog.com/
Amazon has not had to be worried about the competition in the clothing e-commerce market for many years. They currently dominate that space with 20 percent of the sales, and no other retailer has been able to come close in years. In the last three years however, Kate Hudson’s Fabletics has exploded on to the scene and taken in over $250 million is sales of high-quality active-wear and workout apparel for women. If Amazon was not worried in the past, they may want to take a closer look in the rear-view mirror.
Hudson discusses openly the success of her company, and it all comes down to her unique membership platform and her use of reverse showrooming. Hudson says her athleisure brand is made from high-quality materials that couture a women’s body and has a modern look they love. To see the sales process in action, we head to the Fabletics stores at the local mall, where women are spending time window-shopping, taking a Lifestyle Quiz, getting their free membership to the store, and trying on everything they like. The difference with this retail store is they don’t rely on sales like others, so they can allow women to shop in a relaxed atmosphere.
If women aren’t pressured to buy, how does Kate Hudson’s Fabletics make $250 in such short order?
The secret to the success of Hudson’s company happens when the customers leave the retail store. When these women have the time to sit down and relax, they wind up going to the Fabletics website, and all the items they were wearing at the store in the mall is conveniently placed in their online account. Since these women know exactly how the pieces fit, they are not going to have to worry about what they are buying anymore like at Amazon. These women will add those items they tried on into their cart, add similar items, and grab new arrivals based on the size they know already flatters their body.
It seems that Kate Hudson’s Fabletics has found the perfect balance between shopping convenience and popular styles. Women who have a membership and completed the quiz get lower piece pricing, free shipping on online orders, and the assistance of a Fabletics personal shopper who makes one selection a month for customers to consider. If Amazon is not paying attention to Kate Hudson’s Fabletics, they may not be in that top spot for active-wear sales for much longer.
With the aim of identifying the effect or the impact of podcast advertisement in the growth of a brand, Podcast One employed the services of Tom Webster, Edison Research VP to conduct and identify its impact to podcast listeners. After the research got concluded, Norman Pattiz, the founder of Podcast one announced the results of the survey.
The advertising test got conducted with five consumer brands. Additionally, five different products and services from the brands got selected. Results from the study as presented by Webster to Pattiz showed that podcast advertising contributed positively to customers intents of purchase. Additionally, it demonstrated a positive impact on brand recall. In a broader perspective, the major findings of the study indicated that:
A particular grocery brand awareness increased to over 60 percent as considered to 7 percent before the study.
Financial services products registered the greatest increase, 47 percent as compared to 37 percent for an automobile product and 24 percent of garden products.
Listeners likely to purchase a lawn and garden product went up to 22 percent from 16 percent in the pre-study. For automobiles products, a favorable opinion rose from 18 to 33 percent.
Restaurants particular campaign message recognition rose to 76 percent while for vehicles, it went up by 60 percent.
The advertising campaign run for six weeks after which a post study got conducted. Results showed that podcast advertising has a positive impact on brand recognition. Additionally, it’s replacing the conventional methods of advertising.
According to PR Newswire, while Podcast One is revolutionizing the mode of publicity, the company employs a sales and marketing strategy well-crafted by its founder Norman Pattiz. Pattiz brings to this company 40 years of experience in the broadcasting industry. He prides himself with owning several media institutions including Westwood One.
Westwood One is the largest broadcasting house in America. The House manages and distributes NBC radio networks, CBS News, CNN Radio, NFL Football, and The Super Bowl among many others. Pattiz contributed to the foundation of Courtside Entertainment Group that is responsible for the production and distribution of quality programming.