The Saga of Goettl Air Condition in an Expanding World

Goettl brothers Adam and Gust started Goettl Air Conditioning in 1932 to service the desert cities in the dry and hot Southwest. Goettl was the first company to introduce evaporative coolers and refrigerated air conditioning to the marketplace. For generations, customers relied on Goettl for a lifestyle that had never before been available to people who lived in the desert.

However, in the mid-nineties things were turning out to be not so good for the long-standing company as customers were angry and employees had a big morale problem. The company had been purchased earlier by a big national management company. It turned out to be difficult for the big, top-heavy company to attend to the vital details in regard to customer service and management of all the moving parts of a regional business.

In 2013 Goettl was purchased by Ken Goodrich who has spent his entire business career bringing companies back from the dead. When he got started he found that Goettl’s profits were down, employee dissatisfaction was at an all-time high, and the only direction the company was going was down. There was a lawsuit due to questionable business tactics.

Goodrich immediately began a drive to right the wrongs by communicating with customers and employees. He initiated community outreach where Goettl became a steady influence for good. An example of this was the 50,000 cases of water that Goettl donated during the hot summer in Phoenix to the homeless.

Now Goettl is showing annual revenue in the $50 million range with is a far cry from recent results. Focusing on the customer is the way to go. Happy customers mean more profits.

The BizJournals posted a good article about the acquisition that Goettel made of Walton Heating and Air in Southern California. Located in Phoenix, Tucson and Las Vegas, Goettl has always been focused on the residential markets. Walton’s main market has always been the commercial HVAC market, so the acquisition made a lot of sense. Check out phoenix.goettl.com for more info.

Todd Longbrake, the former owner of Walton’s said in the article that he had grown Walton’s to just about the maximum and there was not much more that could be done. Since the acquisition, there has been a robust tenfold growth in the Southern California division of the company.

Longbrake has been kept on and made Sales Manager for Goettl as sell as field supervisor. The combined strengths of both companies has been a wise move and the results speak for themselves. You can visit their Vimeo account to know more

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